My adventures in Blogging: Professional Edition

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Advertise and Monetize

Five sponsorship opportunities for advertisers

Specific Pitch to A to Z Wine Accessories– An on-line retailer that produces hand-made wine accessories like wine glasses, corks and stem jewelry.

1. Free Space- Advertise on our site for 30 days free! If this generates new sales for your company- we can look at a fair and affordable package for your company!

2. BANNER- If you want to have premium space, think about using our banner option.

3. Our blog is geared towards wine newbies.  We can link to your company and have our customers place orders directly on our site for your product.

4. Give-Ways! We can run a monthly contest to give-away your products.

5. Guest blogger-review- We can have our customers review your products and guest blog once a month on your behalf.

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We are truly sorry

As you might have heard our CEO Lidia Nannette Guinta recently conducted an interview with The Syracuse Daily Tribune. Ms. Guinta used very inappropriate language to describe our Dutch friends and neighbors which she is truly sorry.  Please read her statement below:

“I apologize profusely for the terrible words I used in describing the Dutch.  There really is no excuse for the language I used and I hope to move forward and learn from this experience. 
I have much respect for the Dutch community in our town and I hope you will forgive my lapse in judgement. 
The Dutch have given much to our city and I sincerely hope to mend the bridges I burned.”

We at Onondaga Lake Vineyards have taken steps to make sure that everyone feels welcomed to our Vineyard.  We are currently training our staff in diversity and we are looking into our hiring practices to make sure it is inclusive and fair to all populations.  Please feel free to comment or ask questions as we feel open and honest communication is what is now needed to move forward.


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VISIT US!

Why come to Onondaga Lake Vineyards with so many other options?  We are a small vineyard that prides itself on our warm and friendly staff.  We have wonderful tasting wines but we are not wine snobs!  If you are new to wines this is a great place to get your palette in shape!

So what are you waiting for!  Come see us today!

Check out THIS to see what you are missing!

 

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April-October

Monday-Friday 11AM-6PM

Saturday and Sunday 9AM-7:00PM

 


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Top 5 reasons you should drink MORE wine!

Benefit 1 : Longevity 

 

Maybe Noah’s 950 years is a bit optimistic, but the compound resveratrol, found in red wine, has been shown to increase lifespan in animal studies. A recent Finnish study has shown a 34% lower mortality rate than those that partake of both wine and spirits.
noah

 

Benefit 2 : A healthy heart 

 

Red wine has been found to reduce the risk of cardiovascular disease drastically, thanks to the anti-oxidants, like
procyanidin, it contains. Creina Stockley, Australian Wine Research Institute manager of health and regulatory information, says; “People that drink a moderate amount of wine regularly, particularly with food, have a 30 per cent reduced risk of heart diseases.”
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Benefit 3 : Reduce the risk of various cancers 

 

Clinical pharmacologists have found that the phenolic compounds found in wine work by preventing the initiation, progression and growth of cancer cells in the human body. Studies show that moderate wine consumption reduces Lung Cancer by 13%, Prostate Cancer by 50%, Colon Cancer by 45% and has risk-reducing effects on instances of Breast Cancer.
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Benefit 4 : Feed the mind 

 

Wine can preserve your memory and therefore drinking wine in moderation does not necessarily spell killed brain cells. Researchers, doing studies on memory retention, found that respondents who drank one glass of wine every day scored much better than those who drank less or not at all. Wine may also reduce your risk of developing certain dementias, such as Alzheimer’s disease.
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Benefit 5 : Helps with weight control 

 

Research has found that people drinking wine daily and in moderation have lower body mass than those who drink on occasion only. Moderate wine drinkers have narrower waists and less abdominal fat than people who drink liquor. Alcohol may encourage your body to burn extra calories for as long as 90 minutes after you down a glass.
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Lake Onondaga Vineyard

Welcome to the new Lake Onondaga Vineyard blog!  If you are familiar with our product, then you already know our great reputation!  If you are new to the Vineyard let me introduce us!

Who:

We are a family owned vineyard who produces table and dessert wines at a reasonable price point

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Where:

We are located 30 miles southeast of Syracuse in the heart of the Finger Lakes region and wine country

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What, (makes us special):

We have white wines, red wines, and our specialty, apple wine.  We use the finest apples of our region to press a SPECTACULAR apple wine that will make you come back for more!

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Please come back and visit our blog often.  We routinely have specials, events and give-away prizes.  As one of the newer wineries ‘on the block” in the Finger Lakes region we want you to become familiar with us and fall in love with our wines!


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Emerging Trends In Blogging

If you remember when the above video debuted on MTV then you remember when there was actual music videos played on MTV, you also may remember that then video was the go-to way to get your music promoted.  Hence the title “Video Killed the Radio Star”  Now, one could argue, social media and digital content is the way to get things (arts, music, politics, causes, ANYTHNG OR ANYONE) out in the general population.

As I think about growing my blog I will need to pump up the volume. Some thing I will need to implement are.

1. Having my blog be compatible to hand-held devices such as tablets and smart phones.  Working with a designer who works on making apps for these types of devise could help transform my blog as more user friendly to those who read via hand-held devices.

smart phone

2. More and more people are using video content on the internet.  Putting in more video content can help make my blog grow and be more competitive in the market.  Instead of just writing, I could put in a few talking heads of myself or interviews with others that are pertinent to my blog.

Smartphone mobile video isolated on white

3. As I talked about in my previous blog post, incorporating metrics and then using these metrics to analyze stats to look at where I need to grow my usership.

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5. Women over the age of 55 who frequent blogs is growing.  My personal blog is targeted to women of child-birthing age; but women over 55 might have CHILDREN themselves in my age range.  Getting these women to subscribe to my blog can help spread my blog by word of mouth, and that is invaluable!

mother_and_daughter

Utilizing these emerging trends hopefully will increase blog traffic and keep people coming back for more.


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Statistics are wrong 110% of the time

I took several stats courses through undergrad and when I obtained my first graduate degree.  I remember that one of the professors who taught the course said that any good statistician could manipulate the data so that the statistics would fall in their favor.  He also said some stats you hear are just plain old made-up.

For instance take a look at this article (Beware some content NSFW) Some stats are just…

swim

But I digress…Stats can be your friend.  If you want to increase traffic to your blog you first need to know how much traffic you are getting.

3 useful stats when managing a blog would be:

1. Direct Traffic:  Users that are probably regulars

2. Search Engine Traffic: Those who got to your blog through a Google or similar search

3. Social Media Traffic:  These people will be more likely to share your blog’s content

Being a newbie to blogging when my little number at the bottom of my personal blog page goes up (it tracks hits) I do get excited, so I think to a newbie like me that number tells me a lot.  I found a neat blog post about a woman who was obsessing over blog stats!

Addicted to Blog Stats?

blogging-addiction-med

Another thing, as a newbie, I see as a great indicator if your blog is being trafficked and by what sorts of people are the comments left by your readers.  This can give you an anecdotal, if not scientific, look at your blog readership.

But if you want hard numbers, and not anecdotes; Linked here is a great article on what types of metrics are out there, specifically for WordPress, the blogging platform we use for IST 600  Metrics for WordPress

My 2 favorites from the list are:

 Social Metrics PRO Wordpress

  • Track how is your content shared on Twitter, Facebook, Google +1, StumbleUpon, Digg and LinkedIn.
  • Find out exactly how many times your posts/pages have been shared across these social networks.
  • Performance of all blog posts and pages is displayed in tabular format.
  • Browse to find out which posts have gone viral and been popularized over the social media.
  • Use the information to find out which social media websites should you promote your content the most.
  • Access Social Metrics from WordPress Admin bar.
  • Easily filter the displayed output by categories and by month.
  • Quickly switch between posts and pages.
  • Choose how many posts you wish to see at a time.
  • Seamlessly share posts/pages over the social networks from right within the Social Metrics Dashboard.
  • Lightweight plugin with minimal settings.

 

All in One Webmaster

  • Sitemap Submission Option to Google, Bing, Yahoo and Ask.com.
  • Manual HTML Header / Footer section.
  • Google Updates the Asynchronous Tracking snippet to the latest version provided by Google.
  • Warning/Success/Failure messages on sitemap submission.

conclusion

In conclusion, I think several factors come into play on which stats would be most helpful to a blogger.  Some of these factors are if you are new to blogging or a seasoned pro.  If you are looking to profit off your blog or not.  And how big of a community you want.